Floris perfumers have collaborated with English shirtmakers Turnbull & Asser to relaunch 71/72 Eau de Parfum. Named after Turnbull & Asser’s flagship location at 71/72 Jermyn Street, this fresh, woody and boldly aromatic fragrance has been created to draw on the unity shared by these two Jermyn Street institutions and the stylish, discerning customers that return to their shops in 21st century London. Jermyn Street, an area symbiotic with becalming culture and bespoke fashion, now has eruptions of creativity bursting from its streets, making the destination a key hub for the discerning and stylish gentleman. A fragrance for a man who is confident, while understated, elegant yet eccentric - a modern gentleman, no longer defined. A fragrance emblematic of the reorder in men’s bespoke fashion and style.
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